Bold Ad Concept

The brief for this week’s challenge was to pick one picture and four words to describe our product to the consumer. Jukka told us to go big and bold and to get the consumer interested and enthusiastic about the product.

We decided to push desire for sushi that brings together all kinds of people. We were aiming for a daring and distinguishable ad. Nude cover came up when we had our meeting with ad agency. As an afterthought, we would propably now take a different route but at least it got attention!

Judges noted that the lust was present. This wasn’t a bullseye however: judges were left hungry for boldness in terms of going harder after traditional sushi.

So you be the judge, did we go too far or push the boundaries just enough? How do you like it?