Package design left us with a clear message

This week was all about package design – and it turned out to pack more than a few problems. We had to rush the design and end result turned out to reflect the process, which also the judges noted in their feedback: confusing and unfinished.

Luckily we got a huge amount of constructive feedback and a lot has happened since. Now we are very pleased with what’s coming to stores – it’s less than a month now, before you can find Sushike products in stores.

But there was something useful too: Sushike messaging got very clean and clear. This is what it means to make sushi better: