Consumer Feedback

Nope, this wasn’t a good week for us in the Suomalainen menestysresepti show. Our consumer research failed epicly due to ...

Risk analysis and putting out fires

For Sushike team risk analysis episode was interesting and definitely necessary. The only issue was that had it taken place ...

Package design left us with a clear message

This week was all about package design – and it turned out to pack more than a few problems. We ...

It’s All About the Flavor!

Flavor, flavor and more flavor! In terms of flavor Sushike has always been on the right track, because every bit ...

Bold Ad Concept

The brief for this week’s challenge was to pick one picture and four words to describe our product to the ...

Our Brand Story Didn’t Please the Judges

This week’s episode featured a mood board and radio commercial to highlight our brand story. Highlight quickly turned to lowlight ...

Sushike goes Through to Finals at Suomalainen Menestysresepti

Sushike has been chosen as one of six finalists in Suomalainen Menestysresepti 2023 TV show. Sushike products convinced the judges ...

What on Earth is Glucomannan

Part of rice in Sushike has been replaced by glucomannan, which means Sushike has less calories and carbohydrates than regular ...